To be the most progressive Islamic financial bank in Kenya.
To instill simplicity and convenience in all our offerings through a personal and engaging experience aligned to global sustainable practices for a better future.
I - Inclusive: – Accessible to all, and most importantly, without bias.
C - Collaborative: – Connected together as a team to deliver banking with ease.
A - Agile: - Deliver faster solutions and provide happy experiences.
R - Responsible: - Fair, transparent and accountable in making responsible decisions.
E - Engaged: - Passionate and committed to deliver fulfilling journeys.